Institutional

Paraná Business Collection (PBC) gets to its fifth edition consolidated as one of the most important events of the national fashion calendar. Connected to the main tendencies from the fashion world, the event gains strength year by year and highlights the evolution and growth of the state’s garment sector, reinforcing itself as a preference center to buyers and demanding costumers who look for differentiated clothes and accessories in quality and design.

 It will be an intensive six-day calendar involving fashion shows, Business Show Room, lectures, debates, a meeting between the coordinators of the fashion courses from Paraná and creation worshops, gathering different public among journalists, opinion formers, fashionists, entrepreneurs, retailers, buyers, models, fashion designers, etc. Since its first edition, the event happens at the FIEP Convention Center.

The success of the event can be verified by the number of public. Just in the last edition, more than 15 thousand people were present. Since 2010, PBC shows the winter collections, an important differential in relation to releases shown in the rest of Brazil, where most part emphasizes the news to a tropical country.

Paraná Business Collection stands out for two main actions: Fashion shows of the best brands and paranaense fashion designers and the Business Show Room. A calendar with parallel events including creation workshops, lectures, debates and the João Turin Incentive Award to New Fashion Designers, aimed to fashion courses in the state.

The event is realized by FIEP (Industry Federation of ParanáState), by SEBRAE/PR (Brazilian Support Service to Small Companies) and by Sectoral Council of Garment Industry in Paraná (FIEP). The general event coordination is under OX Comunicação de Moda (Paulo Martins) and NaModa Comunicação de Estilo’s (Nereide Michel) responsibility.