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Paraná Business Collection reunites the best of fashion and business

To the superintendent director of Sebrae/PR, Allan Marcelo de Campos Costa, the Paraná Business Collection it is a successful experience, made by the partnerships with Fiep System. “It is an event that in its fourth edition, reunites the best of fashion from Paraná, updates professionals from this area and open perspectives to new business. The results, since first edition, it has been satisfactory. The entrepreneurs that already participate are congratulated for the endeavor and products of high quality presented”.

 
The Business Show Room, in special, can integrate production and retail, besides creates relationships between entrepreneurs of small companies and big brands, shopkeepers and commercial representing, making easy the production of Paraná. “In the same local, entrepreneurs of small companies and big brands always stay on similar conditions. All they have the same objective, which is show their work and do good trades”.

This kind of experience, in evaluation of the superintendent director of Sebrae/PR, it is very important to small companies that make part of the clothing productive fetters. The Paraná Business Collection, according to Allan Marcelo de Campos Costa, shows to entrepreneurs of small companies that with strong management and planning can compete and expand theirs vision of market. “To Sebrae/PR, empower the clothing productive fetters and small companies means empower economy of Paraná”, says the superintendent director of Sebrae/PR.

Clothing, a strategic sector

The Sebrae/PR has strong actuation joint the productive fetter of clothing. The visibility of Paraná’s fashion, the access to international market, technologic investment, workforce capable, innovation of products with value aggregate, the reduction of tributary tax and the enrichment of management in companies, are commons themes in notability to the entity, entrepreneurs, and leaders that represent this sector.

The action of Sebrae/PR to clothing involves strategies, company’s solutions and a competitive program to small companies, on South Center, Northwest, North, West, and South West of Paraná. In the vision of Sebrae/PR, be prepared to the market it is fundamental to face the foreign competition, such as China and other countries that export to world products with competitive prices.

The entity from Paraná that is working with this sector since its creation, in 1972, elected, in 2008, the clothing such as one of six strategies, joint the business agriculture, enterprising, tourism, retail, technology of information, civil construction, that because of high concentration of small companies that it is important to economy of Paraná and creation of employees and incomes.

The Sebrae/PR attends about 1,2 thousand of small companies of clothing, in many states in development. Part of this, still in support work, focused in business management; the other are in intermediary landing, starting to work with themes such as brand management; and another already work and invest in brand management, they are structured and have their brands in shopping mall.

The capable inside the company it is an aspect worked by Sebrae/PR. The entity also cares of themes such as regional development and creation of entrepreneur spaces more competitive. The actuation of Sebrae/PR, in all productive fetters of clothing is divided in two things: actions from states to big scenery; and actions from regions, adapted to each local.

Between the actions from states, the Sebrae/PR offers cycles and technological workshops; articulates interchanges between national and international institutes; participates of national and international fairs; promotes business; identifies courses to professional capable; promotes development programs to leaderships; and realizes with Fiep System, fashion and business events such as Paraná Business Collection that in this year in its fourth edition.

On the entire Paraná, the entity realizes consulting, trainees, conversations and workshops on entrepreneur management, technology and market; incentives the e-commerce such as sales canal; organizes techniques and caravans with entrepreneurs to visit events; offers workshops about fashion tendencies; promotes business to generate new contacts; develops products clinics with focus on technology, and other actions.

The Sebrae/PR also works with Locals Productive Arrangement (APLs) of clothing, which are throngs of companies in the same geographic space. The entity develops projects on APLs of Tricot in Ibituva; of Clothing in Londrina and region; of Confections in Maringá and Cianorte; of Fashion Baby Confection in Terra Roxa; of Confection on Southwest; of Caps Confection in Apucarana, besides programs such as Clothing Competitively of South Center that comprises companies from Curitiba and region; and the Development of Clothing Sector of West.

The textile industry dimension on Paraná

According information of Federal Economic Department of Industries of Paraná State (Fiep), in 2009, there are 5,4 thousand industries, the major are small companies. They employ almost 90 thousand people, which represents 6,8% of all employees of the sector in country.

On Paraná, the clothing sector it has strong relevance. It is the second sector that more employ between all industries from state. One of the principal characteristics of the industries from Paraná, it is the decentralization of their production. It exists industries through regions of Paraná.

One of the regions in notability it is North that concentrates more than 2.200 companies, representing 42% of total industries on sector. Also it exists high concentration of companies on Northwest (18,71%) and Metropolitan region of Curitiba (13,13%).

The sector produces 150 thousands of pieces per year and invoices R$ 4 billion on State. On ranking of Textile and Confection Industry Brazilian Association (ABIT), which gages the participation of PIB Textile and Confection, the Paraná appears between fours centers of production in Brazil.

The principal centers of production are Curitiba (many segments), Londrina (many segments), Apucarana (caps), Maringá (jeans), Cianorte (jeans), Terra Roxa (baby fashion), Southwest (masculine fashion) and Imbituva (tricot).