Releases
Brand from small Mandaguari for the first time on Paraná Business Collection Besides the trand marks from
the Paraná traditional fashion centers, such as Maringá, Londrina, Cianorte,
and Curitiba, the Chita Brasil surprises to be from Mandaguari, of North state
region, a small city without focus in fashion, but it is staying well known on
fashion circuit through Chita Brasil, by its force and identity. The brand is
winning notability on fashion market by its quality and products differential.
“We will complete three
years in 2010 and already have 300 points of sale throughout Brazil”, says
the brand concept creator, Marcelo Tadeu. Excited with the first participation
on Paraná Business Collection, he will present his 2010 Winter collection on
the event, inspired on “Stained Glass Windows”, with peaces with colorful
patterns, created by the plastic artist Cristina Agostinho, all in geometrics
or organics formats, with well defined waist. “The peaces bring symbolic
elements, such as rose, fish, heart, spiral, stars, and mandalas, with
intention to make the collection more contemporaneous as possible”, says Tadeu.
Marcelo Tadeu explains that
Chita Brasil is a brand extremely feminine, which values the woman sensuality
and her strong points, with cloth that adapts to body, with romantic patterns
and a lot of humor. The clothes show the silhouette and cause visual impact.
“The woman who wears with clothes by Chita Brasil has style and is well
resolved, look for comfortable, and can use dress with tennis shoes or sports
sandal”, talks.
The peaces of Chita Brasil can
be identifying without the tags. On Tadeu conception “the profile of the Chita
Brasil is much defined, such as rearward characteristics and with quality, the
clothes have a faithful public, so, the focus is not follow the fashion
tendencies, but amplify the ideas from high sewing, and propose a lot of
possibilities of peaces combinations that respect the style and personality of
each consumer” who are young women, usually above 25 years old.
One curiosity of Chita
Brasil, the brand dressed the famous actress Débora Falabella in the soap opera
‘Duas Caras’, which aired on Rede Globo, in 2008. “We feel happy on dressing a
lover personage who style combines perfectly with our proposal. And we have
been knew nationally”, says Tadeu.
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