Releases

Four trend marks cast on catwalk from 4th Paraná Business Collection

The 4th Paraná Business Collection counts with new on the edition of this year. Four trend marks defile for the first time: the Chita Brasil from Mandaguari, the Sinistra from Maringá, the Basic from Londrina, and the Joyful from Curitiba.

The expectative is big to Marcelo Tadeu, concept creator, from the Chita Brasil that completes three years of existence in 2010 and has more than 300 points of sale yet for all Brazil. On the new collection that will be present on catwalk of the PBC, the Chita Brasil works with the theme “stained glass window” with printworks created by the plastic artist Cristina Agostinho, bringing color peaces on geometrics and organic forms, showing the waist. The trend mark explores the romanticism and the humor on cotton cloth. According to Tadeu, “it is important this space of the PBC to show the quality work made on the factory, in Mandaguari, a city that hardly is mentioned when we talk about fashion”, says. 

To the Sinistra, from young feminine fashion, in its fifth collection, it comes with a different proposal. To the stylist Eliane Herreiro, the peaces are more basic with some structures inspired on rock and punk from the 80s. Present too embroidery and Taylor’s workshop in its peaces like pants, waistcoats and jackets. The collection is marked by strong colors like purple, yellow and chess. Eliane explains that has inspired on the theme “Choose to have luck” that defends the idea that “the direction is your choice” as the person is responsible by the property luck, destiny, dreams and realizations. The stylist also is excited to the first parade on PBC and waits that “Sinistra stays knower on Paraná and Brazil”.

Nina Graça, stylist from the trend mark Basic, also is optimist and hopes to amplify the publicizing and has more recognition in all country with the participation on the 4th PBC. The trend mark develops casual clothes to a young feminine public. On the parade will be presented the winter collection inspired on a “Western History Latin American”, explains. The peaces bring different colors, with applications and embroidery on jeans.

The Joyful also impress. The trend mark from Curitiba bets on the production of correct ecologically clothes. The choice of the cloth, the way that is painted and the smooth process are made without prejudice the environment. The store also has the same thought maintainability. According to the development director, Adilson Filipaki, the collection that will be presented on PBC “is inspired on the bicycle, a maintainability transport”, says. The theme is integrated to the concept of the trend mark that reinforces the worried about the environment. Filipaki explains that the PBC “is a great space to show clothes developed by maintainability form also can be sophisticated, urban and contemporaneous”, says.