Paraná Bussines Collection

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Day 5 – Silmar Alves finished the fashion show of IV PBC

The stylist Silmar Alves finished the fashion show of IV Paraná Business Collection with the magic history about Vila Velha, known such as Stone City. There is a legend that Itacueretaba, ancient name of the local, which means “lost stone city”, it was chosen such as “land of men”, where primitives habitants hided their precious treasures. The place was guarded by “apiabas”, the best men of the tribes, who can not have relationships with women. These soldiers were managed by Dhui, who has fallen in a trap prepared by rival tribes, while he has fallen in love with Aracê. Because that, Tupã, protector of Itacueretaba, decided to revenged from Dhui, and provoked an earthquake that destroyed the entire city and transformed it in stone.  

“The family of my mother is from Castro, city next Vila Velha. I have inspired in this history because I believe that it cases at the moment that we are living, with environmental insecure. If we observe well, the legend is a fantasy that rewrites the geologic aspects of a place, which probably it was sea and today is land”, affirms Silmar. For transform the history to catwalk, the stylist will work with forms, colors, and embroidery. Besides that, for 2010 Winter collection, Silmar Alves makes partnerships with Fiateci – Spping Mill and Cloth Company from Porto Alegre, which offered materials to skirts, manteaux, pelerines, tailleurs and other looks. The pieces that can be seed on catwalk of PBC were produced in small scale and will be sale to clients that know the work of Silmar, as well in Holland and Italian. “I produced in little quantities because my work is very singular and always inspired on culture from Paraná”, affirms the stylist.

In parallel to the creation work, Silmar teaches Modelling and Draping in SENAI. “I think my work is important to multiply the importance of fashion as concept, once I am a teacher, manager and small producer”.

Technical Credit

Style and Development of product: Silmar Alves

Fashion Edition and styling of produto: Clé Carrer and Áldice Lopes

Executive Director: Paulo Martins

Music: Cesart

General Director: Clé Carrer and Áldice Lopes

Hair:  Keune Trainée com produtos Keune

Make up:  Griziela Ribeiro

Shoes: Jorge Bischoff

Clothing Requisites: Rodrigo Alarcon

About Silmar Alves

Interested in fashion since younger, Silmar Alves, studied Architect, but he lived it to go to São Paulo, and stayed there for 12 years. He came back to Curitiba, in 1994, and opened the Vestiaria, cut, knitting and style academy. He developed a tailoring line of Icarius de Menezes and started to teach on fashion courses on SENAI PR, which he makes part of it until today. He paraded his creations on events such as Fenit (São Paulo) and is responsible by the Dove Body Silk project. He participated of all editions of Curitiba Fashion Art and Paraná Business Collection.

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