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Day 5 – Students showed their talent on João Turin Award fashion show

Talent, creativity, and devotion on fashion. It is these elements that the 13 finalists of 7th João Turin Award of Incentive for New Fashion Designers will ascend on catwalk of 4th Paraná Business Collection to show all future of fashion on our state. This is the first time that the event has 13 finalists and not 12 such as the custom. According to idealizers and coordinators of the award, Nereide Michel and Paulo Martins, because of quality of works presented.

The works was developed about the theme “Paulo Leminski, the Man, His Words, and His Time” and evaluated from three criterions: creativity, fidelity to the theme and unity between creation and commercial concepts. This year, it was registered more than 150 projects from 13 institutions: Tuiuti University of Paraná, Senai/PR, Centro Europeu, Londrina University of State, Senac/Pr, Camões Integrate Faculty, Unipar – Cascavel, Unipar – Cianorte, Unipar – Umuarama, TECPUC – PR, Ponta Grossa University of State, Maringá University of State – Campus Cianorte, Technological Federal University of Paraná – Apucarana.

The finalists were selected by a judge commission formed by the stylists Jefferson Kulig, Simone Gubert, Patrícia Bonat, Caroline Pigel and Louise Alves, by journalist Adélia Lopes, by the photographer Vilma Slomp, by the designers Marcos Novak and Rodrigo Alarcón and by the costumer designer Aldice Lopes.

Award

This year, the organization of award will give to the winners a new trophy, inspired on last technologies that present on fashion world, such as on valorizing of culture from Paraná. The trophy was developed from edible Araucária seed, tree symbol of Paraná, and of a mannequin, icon of fashion on world. Besides new trophy, the winner wins a travel to Milan and Paris, integrating the Entrepreneur Mission, organized by FIEP, and Business International Center – CIN. The institution of the winner student also receives a trophy. The students that stay in second or third place, will receive a mini-trophy.

The thirteen finalists that ascend to catwalk of 4th Paraná Business Collection when will be announced the winners of the award are:

1-Acácio Mendes Pereira Neto, Maringá University of State, Campus Cianorte

2-Carolina Toppan Rabello, TECPUC PR

3- Daisy Cristina Garbin, Centro Europeu

4- Elaine Gripp, UNIPAR/Cascavel

5-Huana da Costa Corrêa, Tuiuti University of Paraná

6- Juliana Yumi Moriya, Senai/PR

7-Leticia Aparecida Nakayama, Londrina University of State

8-Maria Fernanda Wendhauser Barreto Lima/ Senai/PR

9-Remo Disconzi Filho, Londrina University of State

10-Quelem Vergeleti, Senai/PR

11-Rubia Dallarmi Nisgoski, Senai/PR

12- Timeni Andrade Gonçalves, Londrina University of State

13- Willian Nassu, Senai/PR

Technical Credit

João Turin Fashion Show

Edition of fashion and styling of product: Clé Carrer and Áldice Lopes

Executive Director: Paulo Martins

Music: Cesart, with exclusive music and lyrics of Paulo Leminski

General Director: Clé Carrer and Áldice Lopes

Hair: Keune Trainée com produtos Keune

Make up: Griziela Ribeiro

About João Turin Award

The João Turin Incentive Award for New Fashion Designers has the objective of stimulate research on cultural issues of the state of Paraná, and encourage and find new talets for the fashion market. The competition was idealized and coordinated by the journalist Nereide Michel and the producer Paulo Martins. Students of technical courses, undergraduate or postgraduate Fashion and Design students enrolled in institutions in Paraná can compete for the award.

To participate the candidates hand out a conceptual project and a commercial one to a jury comission following the theme that was chosen by the award coordinators. Twelve finalist projects are selected according to three main criteria: creativity, fidelity to the theme and unity between the conceptual and the commercial creations. During Paraná Businnes Collection the selected students present their creations in a thematic fashion show that happens on the last day of the event, when the winner is announced.

The first place wins a trofee signed by the plastic artist Valdir Francisco and  also a travel to Milan and Paris to integrate the Entrepreneurs Mission organized by the Industry Federation of Paraná (FIEP) through the International Center of Business (CIN). The second and the third places receive commemorative tablets. The inspiration for the João Turin Incentive Award For New Desiners comes from one of the main names that integrates Paranism, a movement that sought to create a regional identity to the cultural events produced in Paraná.

Moreover, João Turin, one of the leading plastic artists of Paraná, designed costumes and accessories inpired by the shape and texture of the pine tree and the pine seed. This initiative qualifies him as a forerunner of fashion design in Paraná.

Always having some aspect of the culture of Paraná as a theme, the João Turin Award already had the following winners: Francesca Cunico Córdova, from the Technical Course in Fashion Design and Industrial Confection of Senai/PR, who worked under the theme “João Turin and the Paranist Movement”; Beatriz Blohm, from theTechnical Course in Fashion Design and Industrial Confection of Senai/PR, who presented a project based on the theme “The Paranaense Fashion enters the rhythm of Fandango”; Cláudio de Pádua Rodrigues, from the Fashion Design Course of University of Londrina, under the theme “The Fashions and the Paranaense Fashion”; Eliziane da Silva Dalcomune, from the Fashion Course of Senai/PR, under the theme “Muleteers on their way to Fashion”; Rodrigo Orizzi, from the Fashion Design Course of Tuiuti University, under the theme “The Fashion Is Our Flag”, and Gilmara Aparecida Liques Penteado, from the Fashion Design and Production Course of the University of Ponta Grossa, under the theme: “A Passport to Fashion / Iguaçu Falls”.

Since its fifth edition, the João Turin Incentive Award for New Fashion Designers has happened as a parallel event of Paraná Businnes Collection.