Paraná Bussines Collection

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Day 4 – Chita Brasil for the first time on PBC

The second fashion show of night, it was Chita Brasil, differently of other brands from traditional centers of fashion on Paraná, such as cities Maringá, Londrina, Cianorte and Curitiba, the brand surprises for being from Mandaguari, on North of state, a little city, which is being known because Chita Brasil, by its forces and identity. The brand wins notability by quality and differential of products.


“We will complete three years in 2010, and we have already 300 points of sale through all Brazil”, says the creator of concept of the brand, Marcelo Tadeu. Excited for the first participation of the Chita Brasil on Paraná Business Collection, he will present today at 8 p. m. its collection inspired in “stained glass windows”, with color patterns pieces, created by plastic artist Cristina Agostinho, all in geometric or organic formats, and with waist marked. “The pieces brings symbolic elements, such as rose, fish, heart, spiral, stars and mandalas, with the intention to let the collection more contemporaneous”, says Tadeu.

Marcelo Tadeu explained that Chita Brasil is a brand extremely feminine, which valorizes the sensuality, and strong points of woman, with cloths more adjusted on body, showing the silhouette and giving visual impact. “The woman who wears clothes from Chita Brasil has style, and look for comfortable, and can usually wears dress with shoes”, says.

One worry of the brand is that pieces can be identified without tickets. On the conception of Tadeu “the profile of Chita Brasil is very defined, such as retro and quality, the clothes have faithful public, so the focus is not follow the tendencies but proposes many possibilities that respect the style and personality of all clients”, who are young women, and who look for clothes of high standard.

One curiosity of the brand: The expansion is so huge that in 2008 Chita Brasil dressed the famous actress Débora Falabella in the soap opera ‘Duas Caras’, which aired on Rede Globo.

About Chita Brasil

The Chita Brasil from Mandaguari participates of the fashion show of Paraná Business Collection and also of Business Show Room. With only three years of experience, the brand has almost 300 sales points through Brazil. The differentials of its collections is: all cloths are 100% of cotton, and looks have feminine and happy style

Technical Credit

Style: Marcelo Tadeu and Cristina Agostinho

Development of Product: Cristina Agostinho e Lúcia de Canini 

Fashion Edition and Styling: Clé Carrer e Áldice Lopes

Music: Cesarte

General Director: Clé Carrer and Áldice Lopes

Hair: Keune Trainée with Keune products

Make up: Griziela Ribeiro

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