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The true beauty of woman The tricot and tailoring brand, Lafort Collection, for the fourth consecutive time participates of Paraná Business Collection. The fashion show happens on first day of the event (22) at 9 p.m.
The new Winter Collection promises to enchant the clients with glamour pieces, made by contrasts materials in leather and fur, with transparences, laces and tulles. “The inspiration comes from strong woman, who can abuse of powerful pieces. Our objective is to produce icons of woman desires”, says the director of style and tailoring Lea Okamoco Ramos. On the collection there are also bright, embroidery, and crystal applications.
To Lea, woman with style has knowledge about fashion, but principally she has attitude. “The information added personality create the style of a person”, explains. This is the proposal of brand. “We work to a woman well resolved and independent, who uses our closes on work, happy hour, travelling, and on cocktail”, says the director of style.
Another important aspect is the strong concept. Lea defends that Lafort worries about “necessities of Brazilian woman”. The brand surprises on each collection with pieces that show elegance, sensuality, showing the femininity, but without extravagances. The Lafort wants to show the true beauty of woman”, says the director.
Before creation on each collection, Lea always travels to other countries, or goes to Brazilian fashion events, to identify principal tendencies and adapts to style of brand.
About Lafort Collection
Created in 1964 in Curitiba city by Amnon Czerny, Lafort was developed with the focus on the manufacture of knitting (tricot). Over the years, with the development of the brand, the company also started producing tailoring collections. Designed to strong woman, the sophisticated creations of Lafort can be found at two stores in Curitiba and also in Rio de Janeiro, Sao Paulo, Belo Horizonte and Porto Alegre. Read below an interview with Lea Ramos Okamoto, the director of style and tailoring of Lafort.
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