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Companies show the power of fashion on Paraná Business Collection The fourth edition of
Paraná Business Collection, fashion and business event realized by Sebrae/PR
and by Fiep System, that happens on February 22nd to 26th
in Curitiba, it will reunites 48 companies from Paraná on Business Show Room.
The method created since first edition of the event generates positives results
with good trades and prospect of new business. In an exclusive space, the
entrepreneurs have the opportunity to show quality and creativity of fashion
produced on Paraná to selected shopkeepers, which is a strategic to expand
sales canals and publish the brands from Paraná.
On last edition of Paraná
Business Collection, the showroom moved R$ 5 thousands in close deals and
prospected. The expectative it is to overcoming this number, as well to 2010
the quantity of companies that are participating from showroom it has double.
With pieces on feminine, masculine, fitness, fashion and accessories segment,
the companies made of Paraná Business Collection a show window of their
collections. One of the novelties of this edition of the event is the exposing
of clothing requisites, which segment participates for the first time of the
showroom.
“The segment of accessories
it is a novelty of this edition, because shows a vision ampler of fashion
concept that the accessories make part of total look”, explains the coordinator
of state of Fashion Clothing Project of Sebrae/PR, Edvaldo Pires Corrêa.
The entrepreneur Fernanda
Nadal, from accessories brand that take her name, from Ponta Grossa, she is excited with
participation on event. “Our expectative is big, because it is first time that
we participate in an event of this flavor”, says. Responsible to create and
sign pieces, Fernanda says that the proposal it is to offer to shopkeepers the
possibility of sale exclusive pieces. “A store from Maringá can ask to
exclusive product to sale. The idea is to develop a line with little quantity
of products”, says the entrepreneur. Fernanda also talks about her shoes line
with exotic leathers, stones and accessories.
The entrepreneur Carlos
Alberto Pedrotti, proprietary from Betu’s, says that expects to realize new
contacts and do good trades on showroom. “We want to show the trend mark, win
some experience, expose our products and also hear some critics. We
participated in 2008 and the results were very positive”, says Pedrotti. The
Betu’s was inaugurated such as a brand in 1994, in Santo Antonio do
Sudoeste, producing masculine fashion on jeans. Today the seat is in Santa
Lucia, on West of Paraná, and it sales its production to other states such as
Rio Grande do Sul, Santa Catarina, Paraná, São Paulo, Rio de Janeiro and
Espírito Santo.
“On showroom we will open
new contacts” plans the entrepreneur Irit Czerny, proprietary of Lafort
Collection. The company seated in Curitiba
starts such as knitting with her father, in 1964. The business expanded its
actuation, and today, Irit is one of the managers of the company that makes
feminine fashion confection to modern women and well informed. The stylist is
responsible to the company collection, which can be find in São Paulo, Santa
Catarina, Rio Grande do Sul and also Brasília. “We work also with private
label, producing pieces to all country”, says the entrepreneur, who takes the
brand Lafort Collection to catwalk of Paraná Business Collection.
From Rolândia, on North of
Paraná, the brand Dona Dita participates for the second time of showroom. The
entrepreneur Claudio Motta says that in 2009 edition he had the opportunity to
show the company. “We have been five years of market and participated on PBC
was very cool to divulge the brand. Our expectative to this edition is very
good, because the Paraná Business Collection reunites the best of clothes and
we are between theirs”, explains Claudio Motta. The Dona Dita employs 12 people
and produces casual and fitness fashion.
The brand Dizzem makes its
debut on showroom of Paraná Business Collection. The pieces are produced
in Cianorte, Northwest of State and arrives to states of Rio Grande do Sul,
Santa Catarina, São Paulo, Mato Grooso, Mato Grosso do Sul, Goiás, Rio de
Janeiro, Pernambuco, Bahia, Rio Grande do Norte and Paraná. “In Curitiba,
we do not have representation, and also we want to expand our net of contacts”,
says the entrepreneur Alberto Nabhan. About the creation of pieces, Nabhan says
that all collection was developed by a team, with feminine and masculine
fashion.
The young entrepreneur,
Maicon Cleber Ogregon, 22 years old, is responsible by creation and development
of the brand Full Hill. Less than 2 years on market, he has opened two
important away to publish the clothes produced in Santo Antonio do Sudoeste, on
South-west of Paraná. They are being divulged in television programs directed
to young public and thought wearing famous bands. “The style is outgoing to
young people. More than a product, we sale idea”, explains Ogregon. “We will
participate of Paraná Business Collection to publish the brand and get know the
event. Our intention is making a fashion show next edition”, says.
Business Incentives
There are 110 shopkeepers from
all Brazil
to participate of the Paraná Business Collection. The number has double. Shopkeepers
from other countries also will be present on the event. Shopkeepers from Paraguay and Argentina were invited to know
fashion from Paraná and do good trades with entrepreneurs. Edvaldo Corrêa explains
that to expand the sales process, training are realized with expositors. “In
this training will be talked themes, such as tax, prices, custom process. This
strategic is a form to prepare these entrepreneurs to board the shopkeepers and
for sales”, explain Correâ.
The executive from CAN –
Federmoda, a confederation to support little Italian companies, Antonio
Franceschini, disembarks in Curitiba
to fourth edition of Paraná Business Collection. He has been on last edition of
the event, and this year also follows novelties on fashion produced on State.
He also was invited to integrate the judge commission of João Turin Award,
which is an initiative that values new talents.
According to the manager of
Programs Unity of State (UPE) of Sebrae/PR, José Gava Neto, the Paraná Business
Collection mix fashion and business, and this is its principal quality, because
attend a big number of companies. “It is an opportunity to small companies of
clothing sector from Paraná to show creativity and quality on fashion on the
event that integrates production and market, and expand relationships of
companies”, says José Gava Neto.
Fashion and opportunities
The Paraná Business
Collection brings also attractions to all kind of flavor. There are fashion
shows, expositions, Fashion Cycle’s Update, debates with specialists,
workshops, conversations, the meeting with coordinators of fashion courses of
state, and the traditional João Turin Award.
Twelve fashion shows of
brands from Paraná are being prepared to five days of event: Jefferson Kulig,
Lafort Collection, Fábio Bartz, Lucia Figueredo, Sinistra, picnicdelefante,
Basic, All Purpose, Raffer, Chita Brasil, Joyful, Basic and Silmar Alves. The
stylists will cast 2010 Winter fashion on catwalk.
About Sebrae/PR
The Sebrae/PR – Brazilian
Support Service to Small Companies of Paraná is an institution without
lucrative finality that was created to give support to entrepreneurs of small
business. In Brazil,
there are 27 unities and 750 attending points from north to south of country.
In Paraná, there are 5 regions and 11 offices. The entity is in 399 cities of
State by mean of itinerant attending, attendance points and partnerships such
as associations, syndicates, cooperatives, public and private companies. The
Sebrae/PR offers conversations, entrepreneurs capable courses, enterprising,
strategic sectors, public politicians, technology and innovation, credit
orientation, market access, internationalization, cooperatives net and leaders
programs.
Information to press:
journalist Giselle Loures - (41) 3330-5846.
Sebrae News Agency of
Paraná (http://asn.sebraepr.com.br)
sebrae@pr.sebrae.com.br
Coordination: Leandro
Donatti – Professional Register 2874/11/57-PR
Phone: (41) 3330-5895
or (41) 9962-1754
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