Institutional

The Paraná Business Collection (PBC) is in its fourth edition, and has been considered one of the most important fashion events of the national calendar. The union of business and fashion shows the power of the state of Paraná, which is included among the four major nacional poles of making clothes.

The three first editions of the Paraná Business Collection had a focus on the release of summer collections. The first edition had happened between July 23rd and 26th, 2007. The second edition started on July 28th and finished on August 1st, 2008. The third edition took place from May 25th to 29th,  2009. The 4th Paraná Business Collection is going to take place from February 22nd to 26th in 2010, with a change in the calendar of the event: the presentation of the winter collection, as a marketing strategy, which brings the possibility to show in catwalk the tendencies of fashion for cold days. This is an important differential to the latest fashion collections showed in the rest of Brazil, where the new tendencies for a tropical country are emphasized.

The Paraná Business Collection is divided into two principal actions: Fashion Shows of the best trends marks and fashion designers of Paraná, and Show Room with conversation, lecture, discussion about fashion, and the João Turin Incentive Award for New Fashion Designers, destinated to fashion courses of the state.

The event is produced by FIEP (Industry Federation of Parana State), through the Clothing Industry Sector Council, and by Sebrae/PR (Base Brazilian Service to Small Companies). The Clothing Industry Sector Council of Parana has participations in nine entrepreneurs syndicates: Sindivest, Sinvespar, Sinveste, Sivale, Sindvest, Sinditextil, Sivepar, and Sindicouro. The majority coordination of the event is under the responsibility of OX Comunication of Fashion (Paulo Martins) and NaModa Comunication of Style (Nereide Michel).

The Paraná Business Collection presents the evolution and development of the clothing sector on State, reinforcing that the event is a center of preferences for demanding purchasers and customers who look for clothes and accessories differentiated by quality and design. Since the first edition, the event is held at the Convention Center of Horácio Sabino Coimbra (CIETEP).