Parallel Events
Fashion Globalized and Digital Culture (Photo: Daniel Sorrentino)
During the 4th
Paraná Business Collection, the Fashion Actualization Cycle brings conversation
with the doctor on Communication and Semiotics, Suzana Avelar, on February 25th
at 15:30 PM. The theme boarded will be Fashion Globalized and Digital Culture,
also theme of her book. The converser intends to discuss the actual fashion,
the Brazilian identity, the process concept of this identity and the
technology. There are two important topics, “one about nowadays on fashion
system and another about technology and fashion”, says the specialist.
Between these themes, Suzana
will board the fashion
tendencies demystification; she will explain how is the
function of fashion system. According to her, “treat the contemporaneous
fashion involves globalization and digital culture factors, totally integrate
on quotidian of people”, and is based in this that she will minister the
conversation with focus on clearing up about fashion industry, and the
international market, and artists movements of XX century.
Another question boarded by
the stylist are the new technologies. “It isn’t just the machinery, but the
cloth and researches on laboratory are wining more space each time”, says
Suzana. Behind a cloth peace, can be a lot of study technologic and esthetic.
Since the production of the cloth, the way of colors painting, the smooth, the
sewing, the cut and the finishing are process that claim for technology in some
companies.
It is a conversation with a
theme very actual, come back to a “public that are worried just not with
fashion tendencies but to what is behind that”, explain the converser. The
inscriptions are free. Suzana has acted on confection area and nowadays is
teacher of the Textile and Fashion Course of the Art and Human Sciences Scholl
– USP.
Confer photos here
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